we report on new treatments, new technologies. what should we be saying in this conversation that's going to make a difference? >> we need to talk about how we can end breast cancer, how to stop women from getting breast cancer to begin with, how to stop the spread of breast cancer. primary breast cancer is not what kills women. it's the spread of breast cancer to other organs, ma metasis. stop women from getting it to begin with and stop them from dying. >> aren't we doing that? we're raising billions of dollars around the globe looking for the research that will lead to the treatment that will prevent this disease. >> actually we're not looking very much in terms of preventing breast cancer. primary proconvention. how do we intervene in a healthy population. so women do not have to worry about tossic drugs. they don't have to worry about ma taste take sis. part of our deadline campaign, one of the two areas of focus is primary prevention. >> 2020 ised deadline you said -- is the deadline you said. is it achievable and what happe